Content creation and storytelling has been around for a long time. As a matter of fact, many religions have spread because of it. And they didn’t even have internet back then.
So, we can all call ourselves the original founders of content marketing as much as we want, but the truth is; past prophets were the real OGs, the real founders. I mean, come on? Jesus has 2.6 billion followers, Mohammed has 1.2 billion and Moses has those two combined + 14 million.Something Kim Kardashian, Selena Gomez and Justin Bieber can only dream of.
But what are the main 5 things we can learn from these great content marketers a.k.a. religion founders? I’ve listed them bellow:
1. Base storytelling on emotional factors.
This can include many types of emotions, but the positive ones usually tend to work better. Prophets made promises like ‘peace of mind’ and ‘more blessings’ which triggered emotional involvement. Jonah Berger included emotions as one of the steps in his 6 STEPPS towards contagious content in his book ‘Contagious content’. A book I really recommend by the way.
Emotional factors were, are and will always be one of the main driving forces behind liking, commenting and generally sharing a piece of content.
2. Highlight the added value and support it
Without added value, content will never be good content; it’ll just be a piece of content without a purpose. Added value is created when it makes the lives of your target audience better, even if it’s just a little bit. The added value prophets offered to people was usually one of the greatest forces on earth there is: hope.
Support the content that includes added value by promoting it in the right way, which means; the right place, the right time and for the right people.
3. Choose the right ambassadors
All prophets looked for people who believed in them. And I think this can be one of the greatest challenges a company faces when searching for the right people to influence their target audience.
An ambassador shouldn’t only be someone with a high position and enough influence; it should also be someone who believes in your company or product and thinks it’ll be a real added value to the people he or she reaches.
4. Give them reason to spread the word
Prophets made their followers feel like they were part of a community. Make your target audience feel like they’re needed in a community and I can guarantee you; the word will spread fast because no matter what kind of audience you’re dealing with; people will always want to belong.